Taken in March 2019, this photo shows Apple’s headquarters in Cupertino, California.
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Apple has hired Ulrich Kranz, a former senior executive at BMW focused on electric vehicles, Apple confirmed with CNBC’s Phil Lebeau on Thursday.
This adoption is the latest sign that Apple is serious about building electric vehicles to compete with automakers such as Tesla.
Hyundai said earlier this year that it was discussing car manufacturing with Apple before reviewing its comments and confirming that it was no longer being discussed. Apple’s car project has been rebuilt several times, most recently in early 2019.
Apple has never confirmed that it manufactures cars, but has hired people from the car industry to test self-driving software in California. In 2018, Apple adopted the Doug Field from Tesla, which worked on the Tesla Model 3. With expertise in supply chain, battery technology, and user experience, Apple will be a major competitor to existing automakers when it releases a car.
Apple hasn’t said whether Kranz will work on Apple’s automotive projects called Special Projects Group or SPG. However, Kranz has extensive experience building teams focused on electric vehicles.
Prior to joining Apple, Kranz was a co-founder of a canoe working on self-driving electric vehicles. At BMW, he led the company’s electric vehicle development program, resulting in an electric i3 vehicle and a hybrid sports car called the i8, Bloomberg first reported adoption.
Apple hires BMW veteran with the latest signs of electric car push
Source link Apple hires BMW veteran with the latest signs of electric car push