Apple has announced that it will implement new privacy notification rules within a few weeks, warning that some digital advertising companies may have a negative impact on sales.
Apple said notifications will be mandatory as the iOS 14.5 operating system becomes available soon.
It is not clear when the update will be released.
Apple said it would provide developers with an alternative advertising tool prior to the change.
Why are Apple and FB in loggerhead turtles?
At the heart of the discrepancy between Apple and other digital advertising companies like Facebook is seeking user permission before app tracking activities begin.
Apple’s one-time notification requires app developers to obtain user permission before apps can track “other companies’ apps or the entire website” activity.
The fear of Facebook and others is that such warnings can alert users and eventually deny permission.
Until recently, app developers could roll in software development kits (SDKs) to track users by capturing some attributes from the device, such as device model and IP address. ..
Many iOS apps have collected this data to sell ads under the guise of better understanding of the audience. It’s this behavior that Apple has been very opposed to for quite some time.
Apple announced in June last year, but a backlash from the digital advertising industry has curbed the change. Some app developers are already voluntarily displaying notifications.
The battle seems to intensify
Understanding the anxiety, Apple has announced an alternative advertising tool for developers.
One of the tools allows users running app install ads to see how many people have installed the app after an ad campaign without revealing any personal information.
Another tool, named Private Click Management, has a way to measure when a user clicks on an ad in your app to go to a web page, but it doesn’t expose data about individual users.
The tool is intended for use by software developers, but Apple added information about the tool to one of its consumer privacy guides on Wednesday.
And Apple’s Tim Cook didn’t make anyone wonder where everything was heading. In a recent interview with the podcast, he said: “What we’re doing is letting users choose whether to track, and I find it difficult to oppose it.”
As part of that, Facebook is yelling at changes that threaten targeted advertising, which is the source of $ 86 billion in annual revenue. Social networks have run a month-long campaign against Apple to test pop-ups within the Facebook app and encourage users to accept the tracking. It also claims that Apple’s changes are aimed at helping iPhone makers do their own business, rather than protecting consumer privacy.
“Apple may say it’s doing this to help people, but the move is clearly tracking their competitive interests,” Facebook CEO Mark Zuckerberg said in January. Said to.
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Apple goes where Facebook doesn’t want
Source link Apple goes where Facebook doesn’t want