Amazon.com has begun sharply reducing the number of products it sells under its own brands, and the company has discussed exiting private label altogether to ease regulatory pressure, people familiar with the matter said.
Amazon’s private label business, with 243,000 products across 45 different brands as of 2020, has been controversial because it competes with other sellers on its platform. The decision to cut the number of private label brands was partly a result of disappointing sales of many products, the people said. It also comes as the retail and technology giant has faced criticism from lawmakers and others in recent years for sometimes favoring its own brands over products sold by other vendors on its site.
Amazon is reducing its private label selection amid weak sales
Source link Amazon is reducing its private label selection amid weak sales