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Amazon could be a late holiday bloomer

Amazon. com still doesn’t have the most fun of the holiday season. But e-commerce giants are in a better position than ever to help shoppers who didn’t get the ball early.

According to Adobe’s tracking, online shoppers spent about $ 33.9 billion on so-called Cyber ​​Week (the period from Thanksgiving to Cyber ​​Monday). This is a 1.4% decrease from the same period last year. There is no pattern for shoppers to choose bricks over clicks. The National Retail Federation reported that traffic to retailers during the same period fell by 3.4% from 2020. Rather, it seems that more shoppers left earlier. According to Adobe data, total online spending between November 1st and November 29th was $ 109.8 billion, an increase of about 12% compared to the same period last year.

Amazon could be a late holiday bloomer

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